C.R.A.P

          We learned that good design is based on the C.R.A.P. principles where C.R.A.P. stands for Contrast Repetition Alignment Proximity.


           Contrast- is to avoid elements on the page that are merely similar. If the elements  are not the same, then make them very different. Contrast is often the most important visual attraction on a page.


         Repetition-repeat visual elements of the design throughout the piece. You can repeat color, shape, texture, spatial relationships, line thicknesses, sizes, etc.


          Alignment-nothing should be placed on the page. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated, fresh look.


          Proximity-items relating to each other should be grouped close together. When several items are in close proximity to each other, they become one visual unit rather than several separate units.